Who Is Abprallenuk? Target Controversial Clothing Line ‘Satan Respects Pronouns’ Explained

Blatant homophobia followed hard on the heels of the Bud Light controversy. Ever since the beer company’s deal with trans influencer Dylan Mulvaney, conservationists have taken it upon themselves to drag every LGBTQ-supportive company through the dirt.

After stepping on Ford’s ‘Very Gay Raptor’ ad and many other such campaigns, they have arrived at their next stop, Target.

Pride Month is almost upon us, so it’s time for major clothing brands to release LGBTQ-supportive designs to increase sales. In an attempt to get ahead of the race, Target has hired a UK-based designer Abprallen.

However, Abprallen’s designs have caused chaos, and they are trending n social media for being satanic. Let’s get you to the bottom of the matter so that you can determine if it’s a satanic designer or just another drama caused by homophobic people.

Target 2023 Pride Month Collection

Target’s new pride collection includes t-shirts, sweatshirts, tote bags, and more in classic Abprallen style. It should be noted that many other designers and brands have also contributed to the collection. However, the Uk based brand owned by a trans man is the one that is currently under fire for its satanic designs.

The designs show many satanic symbols like pentagrams, horned skulls, ouija boards, coffins, a transgender deity Baphomet and more. You might think it’s an emo design, but the designs are all in the most soothing pastel colors and sport uplifting messages like “Satan respects pronouns.”

What Is Abprallenuk?

Abprallenuk is a UK-based company created by designer Erik Carnell. It is an LGBTQ brand that sells t-shirts, bags, badges, and other accessories. His designs sport cute pastel colors with images of various satanic symbols. All of it is offset by the positive messages on them like “Satan respects pronouns” and “Heteronormativity is a plague.”

The website sells pins, t-shirts, prints, badges, stickers, and other products, all of which have a pastel tone. Eric’s unique style has brought him to attention, and

According to Erik, “Being called a demon is something I can cope with, and the idea of a trans demon is pretty damn cool; most of my work focusses [sic] on gothic or dark and satanic imagery juxtaposed with bright colors and LGBT+ positive messages.”

After homophobic people in the West targeted his company, Erik spoke out, saying that he would continue what he did. In an Instagram post, he wrote that many Christians have targeted him and given detailed descriptions of how they will enact violence on him. He advises these people to redirect their energy towards doing good for the community rather than boycotting some clothes.

Reactions Against Abprallen

Needless to say, both Erik Carnell and his company, Abprallen, have become victims of severe homophobia. Conservationists have flooded social media with Carnell’s designs tagging them as satanic.

The viral tagline “Go Woke, Go Broke” was also iterated as people prepared to boycott Target. It looks like many have missed the underlying message of positivity and acceptance in favor of branding a trans-owned brand as satanic. Due to the massive wave of homophobia that is overwhelming the masses, it is understandable why they selectively look at the brand.

Target has been blamed for trying to make children undergo a Satanist agenda. Since the pride collection also contains children’s clothing, it was a given that backlash would follow. However, despite its “longstanding commitment to diversity, equity, and inclusion” motto, the company has wavered under such widespread hatred.

Target Withdraws LGBTQ Merch

Target’s pride collection consists of around 2000 products which include clothing, music, books, and even furnishings. From “gender fluid” mugs to LGBTQ-supportive books for children, the collection is bound to grab your attention. However, after the recent backlash, the company declared that it would pull some of its collection from its stores.

In a recent statement, the company outlined that they have experienced threats that might impact the team members’ safety and well-being at work. Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.”

Of course, Abprallen is the only brand being removed from all Target stores across the USA. Some other transgender children’s merchandise is also under review. Another “tuck-friendly” swimsuit that was being sold in the women’s section has come under scrutiny. Apparently, some of the pride collection is also being moved to the far back rather than the front of the stores.

How many more brands and companies do you think will keep suffering like this? Did you find the ‘satanic’ messages negative, or were they all cute uplifting messages for people who have suffered in society?

Tell us about your opinions on the matter in the comments below.