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Home»Anime»What’s WcDonald’s? McDonalds’ Anime Promotion Explained
Anime

What’s WcDonald’s? McDonalds’ Anime Promotion Explained

Sauces, animes, limited items, and smartly sidestepping copyrights: Whatโ€™s this WcDonaldโ€™s?
Ishita ChatterjeeBy Ishita ChatterjeeFebruary 29, 2024No Comments4 Mins Read79 Views
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What's WcDonald's? McDonalds' Anime Promotion Explained
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If you’ve been scratching your head at the recent buzz surrounding McDonald’s and anime, you’re not alone. It seems like the fast-food giant has dipped its fries into the world of Japanese animation, leaving fans both bewildered and intrigued. 

But what exactly is WcDonald’s, and how does it fit into this crispy, crunchy collaboration? Fear not, dear readers, for we’re about to peel back the wrapper and reveal all the juicy details.

McDonald’s has partnered with Studio Pierrot to bring the playful concept of WcDonald’s from anime realms to reality, sidestepping copyright issues. Originating in 1981’s Catโ€™s Eye, WcDonald’s has appeared across various media. This collaboration offers limited-edition items like the Savory Chili WcDonaldโ€™s Sauce and manga-themed packaging with accompanying anime shorts.

What Is This โ€œWcDonaldโ€™sโ€? Why Are We Hearing About It Everywhere?

Youโ€™ve seen the WcDonaldโ€™s campaign work that the larger group unveiled yesterday, right? Working directly with @studiopierrot (Naruto & Bleach) to create an authentic @McDonalds anime universe? *chefโ€™s kiss*

GSQ was RFPโ€™d for the gaming extension and it was my first big win. pic.twitter.com/YHSKl0kGop

— Brandon (@Bpaint) February 27, 2024

In a move that’s as unexpected as finding a pickle in your milkshake, McDonald’s has joined forces with Studio Pierrot, the animation powerhouse behind hits like Naruto and Bleach, to bring to life the beloved WcDonald’s from the realm of anime.ย 

But before we dive into the sizzling details, let’s address the question on everyone’s minds.

WcDonaldโ€™s is a playful alteration Japanese animation studios use to include the famous fast-food chain in their fictional worlds.

WcDonald's sauce should be permanent. Top tier. W McDonald's = WcDonald's. pic.twitter.com/hHSaIiFaX9

— Breadman (๐Ÿž๐Ÿงโ€โ™‚๏ธ) (@BrendanJanicsek) February 28, 2024

This parody version allows creators to reference the iconic restaurant without facing copyright issues from McDonaldโ€™s, one of the largest corporations globally.

The concept of WcDonaldโ€™s first appeared in the 1981 manga and anime series Catโ€™s Eye, making its anime debut in the 48th episode of the 1983 adaptation, titled โ€œA Mystery for a Winter Night.โ€ย 

Since its introduction, WcDonaldโ€˜s has appeared in various media forms, including webtoons, manga, anime, light novels, video games, and other animated formats, often appearing as a background element or a brief cameo.

BURG from WcDonaldโ€™s is my new Roman Empire pic.twitter.com/XwelOUAq8c

— Guillaume Huin (@HuinGuillaume) February 28, 2024

Now, let’s sink our teeth into the meaty details of this delicious collaboration.ย 

McDonald’s has cooked up a delectable spread of limited edition items, all served with a side of WcDonald’s flair. 

WCDONALD'S IS REAL ๐Ÿคฏ๐Ÿคฏ๐Ÿคฏ pic.twitter.com/0AD0JSLafN

— whin ๐Ÿ‘พ (@whinnaay) February 28, 2024

From a tantalizing new sauce to manga-inspired packaging, there’s something for every anime aficionado to sink their chopsticks into.

Starting with the star of the show, the Savory Chili WcDonaldโ€™s Sauce, this limited-time offering promises to add a spicy kick to your McNuggets. 

My first thought after seeing @McDonalds' WcDonald's campaign was "anime can't use this anymore without being copyrighted?", but I like the silly nods that McD's has done with the project. The sauce is alright (don't need it with the chicken nuggies), but still works. pic.twitter.com/pWx1Wjn9CK

— Dr. N (TheBigN) (@TheBigN) February 28, 2024

Inspired by the dynamic spirit of anime heroes, this sauce is sure to pack a punch with every bite. As McDonaldโ€™s puts it (via Dexterto):

“Anime is a huge part of todayโ€™s culture, and we love that our fans have been inviting us into the conversation for yearsโ€ฆ The WcDonaldโ€™s universe is a reflection of what fans have created.”

But the excitement doesn’t stop there. McDonald’s has teamed up with Japanese manga artist Acky Bright to create custom WcDonaldโ€™s packaging, featuring characters from the WcDonaldโ€™s Crew sketched by Bright himself.ย 

me before the 2.26 WcDonaldโ€™s Sauce drop: me after: pic.twitter.com/D5DFDsugua

— McDonald's (@McDonalds) February 24, 2024

These manga-inspired takeout bags are not only a feast for the eyes but also a collector’s dream for fans of both McDonald’s and anime.

As if that wasn’t enough to whet your appetite, McDonald’s is serving up a series of mouthwatering shorts, each delving deeper into the flavorful world of WcDonald’s. 

From action-packed adventures to heartwarming romances, these episodic shorts promise to satisfy your cravings for anime goodness.

step 1: put arms behind u.
step 2: race to wcdonaldโ€™s!!!!!!
short 1 of 4: https://t.co/L48UQ0yz6O pic.twitter.com/LjxJRqQjCm

— McDonald's (@McDonalds) February 26, 2024

The innovative menu items will be available only for a limited time starting February 27, 2024, in select restaurants. 

So, whether you’re a die-hard anime fan or just looking for your next fast-food fix, McDonald’s has something special in store for you with their WcDonald’s collaboration. 

But enough from us- what do you think about this unique partnership? Are you excited to sink your teeth into the world of WcDonald’s? 

Let us know in the comments below.

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Ishita Chatterjee - Author at Averagebeing.com
Ishita Chatterjee
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Ishita Chatterjee is a full-time entertainment writer and part-time dreamer. Her dreams are populated with questions of whether Disney was right in canceling American Dragon Jake Long or if the DCU will ever reach the heights of the MCU. When she's not thinking about superhero franchises and cartoon characters, she's busy scrolling social media for the latest pop culture trivia or media. Armed with an M. A. in English Literature, she aims to make entertainment journalism fun and frothy. Along the way, she hopes Disney will revive their old-school cartoon shows.

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