Barbie merchandising laid the groundwork for Barbie cartoons and movies. The recent adaptation of Barbie has again pumped the purchase of Barbie merchandise.
Among other things, Ken’s merchandise could never touch Barbie’s popularity. However, the movie Barbie has altered the statement forever. Reportedly, Ken’s clothes and shoes are now in high demand. Ryan Gosling, who played the lead role of Ken, has stolen many hearts with his uber-stylish avatar in the movie.
If you are also looking for an “I Am Kenough” jacket, then do check all popular e-commerce websites, including Etsy and eBay. These jackets and hoodies are already out of stock on many platforms and are costing between $27 and $40.
How Is the Fashion Industry Encashing Barbie Movie’s Popularity?
The most awaited Greta Gerwig’s Barbie titled movie, which is based on the long-lasting Barbie doll franchise premiered on July 21, 2023. The movie has offered designers and brands an opportunity to build hype and reap benefits. As anticipated, these fashion houses are releasing apparel lines and accessories that mirror the fashion and subject matter of the films. These partnerships are attracting new clients, boosting sales, and developing buzz.
Fashion brands use promotional tie-ins to reinforce sales. They use pictures, characters, and stills from the movie in their advertising campaigns, on product packaging, or in-store shows.
Fashion stores use themed collections, especially those tied to the Barbie movie. These collections encompass apparel, footwear, rings, and other add-ons that reflect the fashion and aesthetics visible inside the film. Such collections can create an experience of exclusivity and urgency, encouraging consumers to make purchases fast.
Barbie movie clothing of both Ken and Barbie started garnering attention since the release of the first teaser. Fashion brands grouped the opportunity and drew inspiration from these designs to create real-life versions of the characters’ clothes, accessories, and shoes.
Now the fashion industry is seen in pop-up online and offline shops or themed retail experiences tied to the Barbie movie. The entire exercise is to be relevant and attract the Barbie movie fanbase. These unique marketing tactics give customers an engaging experience and often result in boosting sales and brand recognition.
Is Gen Z Investing in Barbie and Ken Merchandises?
Gen Z’s growing interest in Barbie and Ken merchandise has surprised the fashion and merchandising industries. Despite being toys that have been around for a while, these iconic figures are currently enjoying a popularity surge that has young consumers spellbound.
The younger generation has inherited the affectionate memories of millennials, who were once die-hard fans of these dolls. Barbie and Ken evoke sentimentality across generations because of their sentimental value and classic designs.
Gen Z, who are known for their creativity and desire for individuality, discovered these dolls as a means of expressing their distinct personalities through storytelling and role-playing scenarios long before the Barbie movie craze.
Are you purchasing Barbie and Ken merchandise too? How did you find the Barbie movie? Is it better than the Oppenheimer movie?
Share your views in the comments section below.
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