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Home»News»What Happened to Sierra Mist? The Real Reason Why Pepsi Change Sierra Mist to Starry (Explained)
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What Happened to Sierra Mist? The Real Reason Why Pepsi Change Sierra Mist to Starry (Explained)

The favorite American drink is discontinued. What happened to the zesty lemon-lime soda refreshment?
Ishita ChatterjeeBy Ishita ChatterjeeNovember 20, 20231 Comment3 Mins Read1,531 Views
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What Happened to Sierra Mist? The Real Reason Why Pepsi Change Sierra Mist to Starry (Explained)
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When the hot, smoldering weather drains your energy, only one elixir popped in all American mids. Sierra Mist was that b*tch! The queen of zesty drinks that provided instant refreshment with a burst of energy. But that was until Sierra Mist faced fierce competition in the market. 

Imagine a high school of soft drinksโ€“ then Sierra Mist would be the popular queen bee, purely based on taste and quality. However, her reign couldn’t suffice in the long run since Sprite was the unprecedented king of the lime flavor. 

And now, after years of fighting to make a name in the market, Sierra Mist breathes her last.

In January 2023, PepsiCo announced that they would be discontinuing the lemon-lime flavored Sierra Mist. Reportedly, Sierra Mist was unable to generate considerable market share in the refreshments category.

However, Sierra Mist fans can rejoice again since Pepsi launched a replacement drink, ‘Starry,’ that is marketed for Gen-Z, contains no caffeine, and is available in Regular and Zero-Sugar versions. 

What Happened to Sierra Mist?

Every past generation fad becomes a present generation’s nostalgic souvenir. Sometimes, this time capsule product resurfaces in the current era, like the Y2K fashion trends. But most stuff becomes a mystical memory that should best be left in the past. 

And then, some brands lie in the middle of the spectrum where people’s opinions are split over whether they need it back or throw it back in the past. 

Per the market research, Sierra Mist has only managed to capture 0.1% of the soda market share. Meanwhile, Coca-Cola aggressively monopolized the soda market with Sprite, which accounted for over 7% of the market.

Moreover, Sprite dominates the cooling refreshments sentiments as endorsed by media-influencing giants like Lebron James. And who would defy the Lakers’ goat?ย 

In conclusion, Sierra Mist failed to mystify and create the fascination behind it. Over the years, it slowly faded into obscurity, and Pepsi decided to discontinue the drink this year.ย 

Why Did Pepsi Change Sierra Mist to Starry? 

“We are gathered here to pay our last respects to the one, who never failed to refresh us with her lemony nature and zesty characterโ€ฆ.” but waitโ€ฆ hold your horsesโ€ฆwhat is that coming out of the grave?

And PepsiCo throws another ace up its sleeveโ€“ the company has replaced Sierra Mist with a new version of the drink. 

STARRY: 

This is the Gen-Z version of the boomer Sierra Mist. Starry is marketed toward the current consumer demographic. The brand is catered to the audience of “a consumer who is simultaneously optimistic about the future and brings a sense of irreverence to their everyday.”

The drink is promoted asโ€“

ย “Starry is bright, optimistic, and rooted in culture and fun.”

Coming out of the shadows of OK, Boomer!, Starry promises to shatter the market with “a game-changing recipe with the perfect balance of lemon lime flavor and sweetness compared to the competition.”

Netizens React to the Sierra Mist’s Demise and Resurgence With Starry

Everyday I wake up and remember Sierra Mist is gone; weโ€™ve never been a proper country but we wonโ€™t ever be without her pic.twitter.com/iPF1fNbH5r

— Alani ๐Ÿ‡ญ๐Ÿ‡น (@alani_bitch) November 20, 2023

I had got Sierra Mist from this restaurant and I just realizedโ€ฆ.they discontinued that shit. What the hell am I drinking pic.twitter.com/Qp8heP5gc4

— Most Ballinest Playa (@jaay_cool) November 18, 2023

The best lemon lime soda ever #drink #FYP #Review #sprite #7up #starry #viral #lemonlime #SODA #drdew pic.twitter.com/b9vhre3Fe0

— Dr dew (@dr_dew1998) February 19, 2023
https://twitter.com/nanolizard42/status/1725689955723231703?s=20

whenever a new thing replaces an old thing, everybody complains about the new thing even thought they had 0 care for the old thing

example: Starry replacing Sierra Mist

— mohka ๐Ÿง‡ ๐Ÿพ (@mohkawaffles) November 17, 2023

I hate Sierra Mist and starry as a wholeโ€ฆ if I said I want S P R I T E!! Thatโ€™s what I meanโ€ฆ no substitutes

— A. (@A_Mostwanted) November 17, 2023

What are your thoughts on this case? Did you prefer Sierra Mist over Sprite? What is your review of the new version, Starry?

Let us know in the comments section below.ย 

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Ishita Chatterjee - Author at Averagebeing.com
Ishita Chatterjee
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Ishita Chatterjee is a full-time entertainment writer and part-time dreamer. Her dreams are populated with questions of whether Disney was right in canceling American Dragon Jake Long or if the DCU will ever reach the heights of the MCU. When she's not thinking about superhero franchises and cartoon characters, she's busy scrolling social media for the latest pop culture trivia or media. Armed with an M. A. in English Literature, she aims to make entertainment journalism fun and frothy. Along the way, she hopes Disney will revive their old-school cartoon shows.

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1 Comment

  1. Anonymous on April 24, 2025 9:47 pm

    I dislike Starry, but loved Sierra Mist. It will be missed. Drinking 7up now

    Reply
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