Okay, so we need to talk.
I mean really talk. Because in a world where AI is writing Drake songs, billionaires are trying to colonize Mars, and people are still fighting over pineapple on pizza, actress Sydney Sweeney just added a new entry to the “Did That Just Happen?” list: She’s bottling her bathwater.
But like, as soap, and selling it.
Yes. That’s real.
The “Euphoria” and “Anyone But You” star, beloved internet crush, and reigning queen of viral moments, has teamed up with Dr. Squatch to launch a limited-edition bar soap called Sydney’s Bathwater Bliss.
For $8 a bar, you can now (sort of) bathe with Sydney Sweeney… because the soap contains water from her actual bubble bath. Not metaphorically. Not conceptually. Literally.
Cue the internet melting down.
So why did this happen?
Apparently, it all started with a playful Dr. Squatch commercial from last year where Sweeney appeared in a tub calling out “dirty little boys” to up their grooming game. After that, fans (a generous term here) began asking for her bathwater. Over and over.
The internet being the internet, the meme became a movement. And instead of ignoring it or cringing into oblivion, Sweeney leaned in.
“When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,” she said in the press release.
I mean, yeah. That’s one way to respond.
The soap itself is a real product crafted with exfoliating sand, pine bark extract, and, yes, her leftover bathwater from the shoot. It smells like Douglas fir, moss, and pine — a scent lovingly described by one writer as “Morning Wood.” (Because of course it is.)
Only 5,000 bars are being made, each one signed and certified authentic, for all your weird collector needs. There’s even a sweepstakes where 100 lucky fans will get one for free. It goes on sale June 6, and if the internet’s reaction is any indication, it’s going to sell out fast. So whether you’re a fan, a collector, or just a curious chaos goblin, get your browsers ready.
Now, here’s where it gets weird… or weirder.
Some people are praising the move as genius marketing, a playful jab at celebrity obsession culture. Others — well, others are expressing sheer disbelief.
One person wrote, “If some gamer girl made millions off this, Sydney Sweeney will catch up to Elon Musk in no time.”
Another added, “This is edible, right?”
The reactions are split between “ew,” “LOL,” and “shut up and take my money.”
The most self-aware comment?
“We need to look at ourselves in the mirror.”
Truly. Because at the heart of this is a pretty big cultural truth: we’re obsessed with celebrities to the point where we want their leftovers. Sweeney, who’s often vocal about being hyper-sexualized and objectified, is choosing to flip the script and even cash in on it.
She admits it’s “weird in the best way” and says it’s a “cool way to have a conversation” with fans.
But as someone with common sense (I think), I can’t help but pause because this is what happens when parasocial relationships get monetized. Bathwater. As merch, and while Sweeney’s owning the moment, it’s also a little sad that there’s such a rabid market for this in the first place.
From her angle, it’s raking in money for herself. From the brand’s POV, it’s brilliant viral marketing. From the average human perspective? It’s a surreal mix of cringe and capitalist genius, like if Belle Delphine and Mr. Clean had a soap opera baby.
How do we fix this?
We stop pretending celebrity is intimacy. We stop mistaking marketing for connection, and we all agree to not buy bathwater. Just a thought.
Well, I write daily (mostly the weird stuff I find interesting). If you like this whole no-nonsense approach, feel free to bookmark and come back tomorrow, or continue reading other stories to make up your mind.
See ya, internet friend.
