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Why Is ‘Don’t Search Neon Brown’ Trending on TikTok?

Uncovering the mystery behind Neon Brown and the perils of the internet.
December 12, 2023
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Why Is 'Don't Search Neon Brown' Trending on TikTok?
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Why is it that when we are asked to ‘not look it up,’ our first instinct is to jump on the search bar?

The internet archive of “Open at Your Own Risk” is a disturbing directory, but the fun part is that people often fall prey to the curiosity-kills-the-cat. Remember when the YouTube algorithm was filled with reaction videos to ‘2-girls-one-cup?’ Yes, that was the darkest time on the platform. 

And this year, we saw another creator who bypassed the YouTube guidelines of promiscuity by tagging his video as educational. 

When Kevin Leonardo uploaded a video of a hair removal tutorial on his bear derriere, the internet collectively wanted to pour bleach in the eyes. Although the video was a thorough product review, people couldn’t handle the nudity. 

Now imagine someone intentionally posting NSFW content on social media, and it starts trending; the following case demonstrates the loopholes in the shared platform system.

In the ever-evolving landscape of TikTok, trends come and go at the speed of light. But there’s one trend that’s been sticking around like gum on a hot sidewalk: the “Don’t Search Neon Brow” phenomenon. It’s got everyone talking, but why? What’s so captivating about not searching for something on TikTok? Let’s dive into this internet rabbit hole, but I warn you – it’s a wild ride!

At first glance, it seems like a simple case of reverse psychology. Tell someone not to do something, and suddenly, it’s all they can think about. But there’s more to the “Don’t Search Neon Brow” trend than meets the eye. It’s like telling someone not to think about pink elephants. Spoiler alert: you’re thinking about pink elephants now, aren’t you?

Warning: The content posted by the Neon Brown account is p*rn*graphic in nature. 

On December 10, 2023, a TikTok account, @neonbrown1, posted a video with an implicit preview and thumbnail. Netizens who watched the videos quickly warned everyone against the user. Soon, the hashtag “Don’t Search Neon Brown” started trending, which sparked further curiosity to search what neon brow is. The TikTok account garnered over 100K followers in just a few days. 

The Mysterious Allure of the Forbidden: ‘Don’t Search Neon Brow’ Trend Explained

“Don’t Search Neon Brown” – this phrase has become a siren song for the curious minds on TikTok. The trend started innocuously enough, with users creating memes and reaction videos warning others to steer clear of a certain account. But, as is often the case with forbidden fruit, the warning only fueled the fire of curiosity.

This phenomenon is not just about what’s on the other side of the search bar. It’s a testament to the power of curiosity, the allure of the forbidden, and the sometimes-counter productive nature of warnings on social media.

The Anatomy of a Viral Trend: Why Is ‘Don’t Search Neon Brown’ Trending on TikTok?

Now, let’s dissect this trend like a frog in biology class. First, the origin: a TikTok account named @neon.brown1 posts content that’s, let’s say, not exactly family-friendly. This content somehow slips through TikTok’s normally tight security net. What happens next? 

A wildfire of reaction videos, memes, and warnings spreads across the platform, all echoing the same message: “Don’t search Neon Brown.”

I'm warning y'all right now. Do not search "neon brown" on TikTok search…

— Michael420 (@Michael138480) December 10, 2023

But here’s the twist – this warning backfires spectacularly. Instead of deterring viewers, it attracts them in droves. It’s like telling someone there’s a monster in the closet and then finding them camped out with popcorn, waiting for the show.

Why is searching neon brown on tiktok shows me porn????? How is that allowed

— فُؤَآدْ♡🇵🇸 (@Fu_ad1010) December 11, 2023

“I warned you not to look, but you did, didn’t you?” said a TikTok user, @beathizmeat, in a reaction video. This statement encapsulates the human psychology driving this trend. We’re all a bunch of curious cats, and the “Don’t Search Neon Brown” trend is our latest laser pointer.

dear diory,
today i searched neon brown up on tiktok because someone told me to

god help me

— washing machine (@pollywashere_) December 11, 2023

k so i just searched "neon brown" on tiktok bc everyone told me not to and i didn't find anything… until i kept scrolling…. why did i keep scrolling??? WHYYY DID I KEEP SCROLLING????

— foolish one (@Astrid_131313) December 12, 2023

whyre people acting like neon brown on tt is some crazy life changing thing. its just sex

— soyboy liberal cuck (@rinkainostalgia) December 11, 2023

And let’s not forget the historical echo here. Remember last year’s similar incident? It’s like history repeating itself but with more memes and reaction videos.

So, what does this say about us as a digital community? Are we doomed to repeat our mistakes, or can we learn from them? 

What does this trend reveal about the power of curiosity in the age of social media? Share your thoughts, and remember, sometimes the best way to deal with a viral warning is just to scroll past. But then again, where’s the fun in that?

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Yashica Dudhe
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From a little girl who wrote school plays and made her friends act in them to an adolescent who got into dark humor, Yashica has built her own universe of peculiar characters inspired by great cinema. She has imbibed the philosophies of David Fincher's characters but lives like the eccentricity of Phoebe Waller Bridge's women. Her metahumans are those who can use the power of words to create an elixir of emotions and bring them to life on screen. Jordan Peele, Issa Rae, Tina Fey, Amy Poehler, Ilana-Abbi, Raj-DK, Anurag Kashyap, Phoebe Waller-Bridge, and others are her Marvel's Avengers. With over two years of experience as a content writer, her writing pieces are well-researched, with a sprinkle of her opinions/inferences that keep the audiences engaged. She is still exploring more on the anime scene but is highly intrigued by it. The cinephile in her makes her appreciate the intricacies of filmmaking. You will get a lot more insight into it in her articles and thoroughly enjoy her explanations. Well, someday, you might see Yashica as one of the writers for a movie-- it's her ultimate dream!

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