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Why Is ‘Be Love’ on NFL Helmets?

Will the nation unite over America's favorite sport? Or will the social message backfire?
January 16, 2024
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Why Is 'Be Love' on NFL Helmets?
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The sports brethren is more than just representing a team. It is about feeling ‘seen’ and ‘heard.’ As per Statista, more than 56% of NFL players belong to the African American community and have been a significant asset to the sport. 

However, racial profiling, systemic racism, police brutality, and more such discrimination have polluted the unity in America’s favorite sport. Thus, the NFL teams have taken a gratifying initiative.  

The ‘Be Love’ phrase emblazoned across the players’ helmets has taken the fandom by storm. 

As an NFL fan, I’ve seen my fair share of helmet decals, but ‘Be Love’ stands out. It’s not just a catchy phrase; it’s a message with a purpose, a whisper of something bigger happening in the world of sports. 

In the world of football, where brute strength meets strategic prowess, ‘Be Love’ emerges as an unlikely yet powerful message. So, why exactly are these two words making such a big splash during one of the most exciting weekends in the NFL?

In simple terms, ‘Be Love’ is part of the NFL’s ‘Inspire Change’ initiative, a movement aiming to leverage the influence of sports to make a positive impact in communities. This initiative, born in 2017, embodies the spirit of collaboration between players, team owners, and communities to foster societal change.

Unpacking ‘Inspire Change’

This year, teams participating in all six Wild Card games are wearing MLK and Be Love decals on the back of their helmets to celebrate Dr. Martin Luther King Jr.'s legacy.

Be Love, a central principle of @TheKingCenter, is also stenciled on each field in honor of Dr. King.… pic.twitter.com/l0ZbVpd0OR

— NFL (@NFL) January 15, 2024

Delving deeper, ‘Inspire Change’ is more than just a slogan; it’s a call to action. This initiative allows NFL players to don helmets with messages like “Be Love” to symbolize their commitment to positive societal change. 

The choice of ‘Be Love’ this year is particularly poignant, honoring Dr. Martin Luther King Jr.’s legacy, and is especially fitting as the games coincide with the celebration of Martin Luther King Jr. Day.

The NFL’s senior vice president of social responsibility, Anna Isaacson, articulates this perfectly, stating, 

“The NFL’s partnership with Realizing the Dream aligns with our dedication to serving communities, the values that underpin our Inspire Change efforts, and our desire to further Dr. King’s legacy.” 

This statement encapsulates the depth and breadth of the NFL’s commitment, extending beyond mere symbolism to tangible actions in communities.

Prescott with a “Be Love” sticker on the back of his helmet while being down 27-0 against Jordan “Love”

I’d really wanna be him too.#NFL pic.twitter.com/jCaiTeyXRm

— MelsPFN (@MelsPFN) January 14, 2024

Moreover, the initiative isn’t just about helmet decals. It includes collaborations with non-profits like the Players Coalition, supporting programs across various societal issues. This holistic approach reflects a sincere effort to bring about change, not just within the NFL but in society at large.

👏 A look at Jordan Mailata’s helmet

Eagles & NFL teams honoring Martin Luther King Jr. on MLK Day wearing #MLK and Be Love decals#NFL pic.twitter.com/2LyEz8RPVQ

— Jeff Skversky (@JeffSkversky) January 16, 2024

But here’s a thought – are these efforts enough? While helmet messages like ‘Be Love’ symbolize solidarity and awareness, can they truly influence societal change? And does the NFL’s role in these initiatives signify a deeper shift in how sports leagues engage with social issues?

In Conclusion: A Platform for Change?

The NFL: “End Racism”, “Be Love”, cancer awareness, etc., etc.

Also the NFL: Drink alcohol & gamble, kids! Our refs determine the outcomes of games & there’s probably racketeering going on too!

I enjoy the sport, but so much about ALL sports today is trash.

Anyway, go Cowboys! pic.twitter.com/8n6vgYTwgH

— Ephemeral Rift (@ephemeralrift1) January 14, 2024

The presence of ‘Be Love’ on NFL helmets has opened a dialogue, not just about the message itself, but about the role of sports in society. 

@NFL “Be Love” on the back of the helmets is a nice gesture. I take issue with that. MLK’s dream of “content of character” has been diminished to nothing, post Floyd. Hard white radicals destroyed it with DEI! Good try and good luck! 👍🏽

— Richard B. Gorence (@RichardGorence) January 16, 2024

Has anyone in the NFL explained how exactly we can BE LOVE?

— Gerry Callahan (@GerryCallahan) January 14, 2024

It prompts us to ponder: Can sports be a catalyst for societal change? Are initiatives like ‘Inspire Change’ the beginning of a new era in sports where athletes and leagues play a more active role in shaping our communities?

#NFL: Be Love!#JordanLove: Okay! pic.twitter.com/RzQcTwpfDs

— Diggin’ Brigham (former BYU Brag Sheet) (@DigginBrigham) January 14, 2024

Anyone figure out what “Be Love” is supposed to program us to do? I want to know whose idea that was and get that NFL DEI hire deported.

— Fred Sanford AKA “gaslit and confused” (@AkaWhacked) January 15, 2024

Love watching the NFL . But really?? All the helmets have now got “ BE LOVE” on the back. NFL football is the most violent sports game there is, which is ok with me. What on earth are they trying to accomplish be putting stupid things on the helmets?

— john coale (@johnpcoale) January 15, 2024

As fans, what do we think of this blend of sports and social commentary? Do these messages enhance our experience of the game, or do they steer the focus away from the sport itself? 

Share your opinions and take on the true impact of ‘Be Love’ in the world of the NFL and beyond.

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Yashica Dudhe
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From a little girl who wrote school plays and made her friends act in them to an adolescent who got into dark humor, Yashica has built her own universe of peculiar characters inspired by great cinema. She has imbibed the philosophies of David Fincher's characters but lives like the eccentricity of Phoebe Waller Bridge's women. Her metahumans are those who can use the power of words to create an elixir of emotions and bring them to life on screen. Jordan Peele, Issa Rae, Tina Fey, Amy Poehler, Ilana-Abbi, Raj-DK, Anurag Kashyap, Phoebe Waller-Bridge, and others are her Marvel's Avengers. With over two years of experience as a content writer, her writing pieces are well-researched, with a sprinkle of her opinions/inferences that keep the audiences engaged. She is still exploring more on the anime scene but is highly intrigued by it. The cinephile in her makes her appreciate the intricacies of filmmaking. You will get a lot more insight into it in her articles and thoroughly enjoy her explanations. Well, someday, you might see Yashica as one of the writers for a movie-- it's her ultimate dream!

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