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Home»News»What Did Kyte Baby Do? The Kyte Baby and Marissa Hughes Drama Explained
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What Did Kyte Baby Do? The Kyte Baby and Marissa Hughes Drama Explained

Diving into the pool of irony. How does the founder of a Baby brand not understand the plight of another mother?
Yashica DudheBy Yashica DudheJanuary 19, 2024No Comments3 Mins Read37 Views
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What Did Kyte Baby Do? The Kyte Baby and Marissa Hughes Drama Explained
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Before delving into the case, I have a gripe with the #GirlBoss fad. The pretext of women’s empowerment has become tiring, considering women are forgetting the main intention. 

The term girl boss was coined to describe women entrepreneurs revolutionizing women’s place in a male-dominated forte. And then, they fell prey to the same system they complained of feeling oppressed by. 

The following case is unfolding in a rusted irony, as a mother fails to recognize the value of motherhood. 

Kyte Baby, known for their cozy baby wear, found themselves in hot water after reports surfaced of firing Marissa Hughes, an employee who had just adopted a premature baby. Founder Ying Liu issued a formal apology to the employee and admitted that it was a “terrible mistake” on her part.

The story sparked a heated debate about workplace policies, compassion, and the challenges of balancing family needs with professional responsibilities. 

Corporate Insentivity or Company’s Policy: What Did Kyte Baby Do?

We love to see it!! Kyte baby screwed them over but people are donating and boycotting kyte baby ๐Ÿฅน pic.twitter.com/mWq82EpZcE

— Morg (@mamamorg_) January 18, 2024

At the center of this storm is Marissa Hughes, an employee at Kyte Baby for less than a year, who found herself in a heartbreaking situation. She and her husband adopted a premature baby, little Judah, born at just 22 weeks. 

Due to his fragile condition, Marissa requested to work remotely from the hospital, which was a nine-hour drive from home. Kyte Baby’s response? 

A resounding no was followed by a dismissal after Marissa couldn’t comply with the two-week leave offered.

There is this company @KyteBaby who fired one of her employees bc she asked to work remotely so she could take care of her 22 weeks preemie baby who was in the NICU and the company fired her ๐Ÿซ  even mocked that the baby was adopted and this โ€œapologyโ€ is the fakest thing ever. pic.twitter.com/aQXCYFHzAu

— Anita๐ŸŒธ (@curlystrawhat) January 19, 2024

Ying Liu, Kyte Baby’s founder, initially stood firm, citing the company’s on-site work policy. However, as the backlash grew, Liu’s stance softened. In a TikTok video, she admitted, 

“I was only focused on the fact that her job has always been done on-site and I did not see the possibility of doing it remotely,” adding, “Thinking back, it was really a terrible mistake. I own 100% of that.”

This admission, however, raised more questions than it answered. Why was Marissa treated differently than another pregnant employee, who reportedly received more flexible terms? 

Liu’s later apology and offer to reinstate Marissa with full benefits and remote work options might have been a step in the right direction, but was it too little, too late?

https://twitter.com/cvrlne/status/1747794323343548827?s=20

What’s striking here is the contrast between corporate policy and human empathy. While Kyte Baby, like any other company, has rules and regulations, the lack of flexibility in extraordinary circumstances like Marissa’s speaks volumes about the challenges working parents face. It’s a reminder that behind every corporate decision are real people with real lives.

It’s clear that the Kyte Baby saga is more than just a corporate misstep; it’s a mirror reflecting the ongoing struggle to balance professional obligations with personal crises. It’s a reminder that the human element should never be overlooked in the pursuit of business success.

The creator of kyte baby is on the tock app panicking & apologizing as she should. Cuz when you play stupid games you win stupid prizes. How dare you as a woman and a mother, deny your employee the right to work remote after adopting a baby in the NICU? pic.twitter.com/7onOwVCRvG

— Montoya Por Favor (@BlueyonceW) January 19, 2024

Currently watching @KyteBaby โ€˜s reputation disintegrate in real time because they wouldnโ€™t support an employee with a baby in the NICU. pic.twitter.com/u2q3STS9vd

— titsoak2024 (@ojw____) January 19, 2024

We should definitely be mad at Kyte baby but I also think we need to be even more mad at the American Government for not having any protections for new mothers

— Allissa (@agraciekc) January 18, 2024
https://twitter.com/itsmamahaze/status/1748006091194069067?s=20

Just learned about a baby company (Kyte Baby) FIRING their employee who adopted a baby, after she said she could complete her job remotely bc their adopted baby is in the NICU.

What is wrong with people???

— M (@SumMoreSmores) January 18, 2024

Now, let’s ponder over a few things. Could this situation have been handled differently from the start? What does this incident tell us about the evolving nature of work-life balance in today’s world? 

How can companies ensure that their policies are not just legally sound but also humanely sensitive?

Share your opinions in the comments section below. 

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Yashica Dudhe - Author at Averagebeing.com
Yashica Dudhe
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From a little girl who wrote school plays and made her friends act in them to an adolescent who got into dark humor, Yashica has built her own universe of peculiar characters inspired by great cinema. She has imbibed the philosophies of David Fincher's characters but lives like the eccentricity of Phoebe Waller Bridge's women. Her metahumans are those who can use the power of words to create an elixir of emotions and bring them to life on screen. Jordan Peele, Issa Rae, Tina Fey, Amy Poehler, Ilana-Abbi, Raj-DK, Anurag Kashyap, Phoebe Waller-Bridge, and others are her Marvel's Avengers. With over two years of experience as a content writer, her writing pieces are well-researched, with a sprinkle of her opinions/inferences that keep the audiences engaged. She is still exploring more on the anime scene but is highly intrigued by it. The cinephile in her makes her appreciate the intricacies of filmmaking. You will get a lot more insight into it in her articles and thoroughly enjoy her explanations. Well, someday, you might see Yashica as one of the writers for a movie-- it's her ultimate dream!

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