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Home»Exclusive»Case Studies»Best Superhero Costumes (According To 4.1 Million Instagram Posts)
Case Studies

Best Superhero Costumes (According To 4.1 Million Instagram Posts)

Nikhil GoudBy Nikhil GoudDecember 18, 2022Updated:November 4, 2023No Comments4 Mins Read59 Views
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Most Instagramable Superheroes Costumes
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One of the most prevalent entertainments in today’s popular culture is the world of superheroes. Another thing that stands out more than the superheroes themselves is the costume they don. But what’s so special about them?

Batman’s suit strike fears into the villains he faces and also hides his identity, while Flash’s suit is to protect himself while he runs and helps him reduce drag; Ironman’s suit acts more as armor.

The costumes of superheroes are rife with philosophies and meanings that shift with the times and public perception. They are more than a simple piece of fabric – they are a symbol – a symbol of hope, a symbol of justice, a symbol of perseverance.

But also superhero costumes are no different from fashion in general. So, is the fashion statement of these costumes appeal to the cosplayers? The answer is not that simple – people wear these costumes to become a part of a larger community; they wear them to show love for the hero that they grew up with; they wear them to escape from reality, and even if it were for a while, to live in a world of fantasy. And while some wear it for fame.

It is a hobby for some and a profession for others, but at the core, there is a sense of bringing people together through the costumes they wear – maybe that is why they are popular. So, Here are the most instagrammable superhero costumes that are perfect for you to choose from.

RankComic Book CharacterTotal Posts
1Harley Quinn859200
2Spider-Man795900
3Batman358400
4Joker340900
5Wonder Woman242200
6Deadpool223300
7Catwoman134900
8Superman111900
9Captain America110000
10Black Widow106000
11Iron Man77000
12Thor72100
13Supergirl68800
14Red Hood66200
15Scarlet Witch64000
16Wolverine61700
17Batgirl52100
18Black Panther41700
19Captain Marvel39900
20Nightwing36200
21Aquaman32200
22Daredevil27600
23Punisher25200
24Gamora25100
25Mera24100
26Zatanna21300
27Deathstroke20100
28Hawkeye19400
29Flash17600
30Hela16400
31Storm15700
32Green Lantern14800
33Thanos12900
34Scarecrow12300
35She-Hulk11300
36Ant-Man11100
37Shazam11000
38Hulk6100

Marvel vs. DC, Which Superheroes Do People Cosplay The Most?

This is a long-going war between the fandom; Marvel vs. DC war. Now, it’s not the battle between whether Batman is better or Ironman; it’s a battle between which universe is winning in the cosplayer’s battlefront.

  • From the data, we have a total of 18 popular DC superheroes cosplayed as opposed to Marvel’s 20 superheroes.
  • However, if we take the total posts posted on Instagram, we get 24,24,200 posts for DC and only 17,62,400 for Marvel – a staggering 31.61% of the difference between the two universes.
  • More than half of Instagramers, 57.90%, went with DC outfits. And 42.10% tilted toward donning a Marvel superhero.

We do have a clear winner for the most cosplayed universe. Though Marvel had more superheroes, people on Instagram preferred to go with DC, and this may have been the case because of Harley Quinn; she was the most preferred among the cosplayers.

Coincidentally, out of the top five of the most worn costume – three spots belong to the Batman universe; talk about the craze of Batman.

Do People Prefer To Wear Male or Female Superhero Costumes?

  • A total of 25,05,600 posts were for male superheroes, whereas 16,81,000 were for female superheroes.
  • Most people preferred to go with male superheroes; 59.84% went with male superheroes, while 40.16% went with female superheroes.

Out of the top ten most worn superhero costumes, only four spots belonged to female superheroes. And that may seem a small number to begin with, but the most worn costume belonged to a female anti-heroine, Harley Quinn, and that’s saying something.

Methodology:

For this case study, we utilized a comprehensive methodology to determine the most popular superhero costumes on Instagram. Our team began by examining over 50 superheroes from both Marvel and DC universes. We then individually searched for three key hashtags for each superhero: #superheronamecostume, #superheronamecosplay, and #superheronamecosplayer.

By analyzing the total number of posts for each hashtag and summing up the entire 3-stack for each superhero, we were able to rank them according to popularity. This approach provided us with a more precise understanding of how many posts are being made on each superhero costume and may be of use to those looking to create their own superhero costume for Halloween or any comic con event. Overall, our methodology was rigorous and thorough, providing us with reliable and accurate data on the most popular superhero costumes on Instagram.

Overall, our study showed that DC Comics’ superhero costumes are more popular on Instagram than Marvel’s. So, Which superhero did you cosplay?

Let us know your thoughts, and visit averagebeing.com for more superhero content.

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Nikhil Goud, A content Writer on averagebeing.com
Nikhil Goud
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Nikhil is a business graduate from Amity Business School and is a tech freak. With a specialization in marketing, he has worked for various advertising agencies and helped in copywriting and content writing for start-ups and large-scale businesses. His first encounter with the pop culture surrounding anime was way back in the early days of high school when he stumbled upon a One Piece manga. And the rest was history, as binge-watching anime series and manga has become a norm for him, which sometimes leads to debates on the deepest depths of Reddit. You can catch him ranting about FIA rules, or if you want to break the ice, talk about comics, games, movies, and practically anything from geopolitics to automobiles; his attention is pretty easy to get. Happy reading and Sayonara!

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