Jake Paul and his brother Logan turned heads during the boxing event against Mike Tyson with a yellow can of spray.
This wasn’t some secret weapon or miracle formula—it was Jake Paul’s very own ‘W’ body spray, a product from his newly launched men’s body care line.
The stunt was a cleverly staged advertisement, capitalizing on the massive audience for the fight.
So, what is this spray?
Jake Paul was spraying himself with ‘W’ body spray, a product from his new men’s body care line. The bright yellow can, prominently featured before, during, and after his fight with Mike Tyson, was a clever promotional move. Jake’s brother Logan also joined in, spraying him during his ring entrance and victory celebration. The body spray, part of a line launched in June, symbolizes “win” and is available in three scents: Original, Fresh Ice, and Deep Woods. Jake, who has spoken about his insecurity with sweating, used the high-profile event to turn attention to his product while securing a big win in the ring.
If you caught Jake Paul during the lead-up to the fight or his victory celebration, you probably noticed the yellow can of spray making repeat appearances.
Whether it was Jake spraying himself or Logan giving his brother a mist on the low-rider ring entrance, this wasn’t just about hygiene or a mid-fight refresh. It was all about promotion.
The ‘W’ body spray, which stands for “win,” is one of three initial products in Jake’s men’s care line. The launch also includes body wash and deodorant, all available in three scents: Original, Fresh Ice, and Deep Woods.
During the product reveal earlier this year, Jake admitted that sweating was one of his biggest insecurities. The fight, ironically, didn’t push him hard enough to need it, as he cruised to victory over a 58-year-old Tyson.
Fans were left scratching their heads over the over-the-top promotion. The spray wasn’t subtle, popping up before, during, and after the match.
Even the post-fight celebration saw Logan spray Jake as the results were announced, leading to an awkward moment when the can knocked off Jake’s hat.
Jake and Logan Paul are no strangers to controversy or attention-grabbing tactics, and this product placement was pure Paul style.
Whether you found it genius or cringe-worthy, it definitely got people talking—and Googling “W body spray.”
Would you give Jake Paul’s body spray a try, or do you think using fights for such promotions takes away from the sport itself?
Averagebeing’s Take: It’s classic Paul—always making waves, whether in or out of the ring. Turning a boxing match into a walking ad might not sit well with purists, but it’s undeniably smart business.
