Justin Bieber claims H&M released a merch collection featuring his image and song lyrics without his approval.
Bieber called out the retail company in an Instagram Story, saying, "I DIDNT APPROVE ANY OF THE MERCH COLLECTION THAT THEY PUT UP AT H&M"
The collection included items such as a tote bag, sweatshirt, and sweatshirt dress. Bieber urged his followers not to buy the products, saying, "The H&M MERCH THEY MADE OF ME IS TRASH AND I DIDNT APPROVE IT DONT BUY IT"
H&M responded to the allegations, stating that they followed proper approval procedures for licensed products and partnerships.
It is not clear if Bieber has taken any legal action against H&M.
The situation raises questions about the use of celebrity images and intellectual property in merchandising deals.
It is not the first time Bieber has had issues with the unauthorized use of his image or music.
In 2016, he sued a company for using his image on a line of clothing without his permission.
Bieber has a history of actively protecting his intellectual property and has previously taken legal action to stop the unauthorized use of his music.
The situation with H&M highlights the importance of properly secured approval and licensing in merchandise deals.