Paltrow will be a guest judge on Shark Tank US, available on Hulu.
Goop, Paltrow's company, is worth $390 million.
Goop offers various lifestyle products, including beauty, wellness, home, fashion, and food delivery.
The company has 5 retail stores, a popular podcast, 200 employees, and 8 million subscribers.
Paltrow started Goop at the peak of her acting career in 1998.
She is 50 years old and got the idea for Goop from a lack of good cafes and practitioners in Paris.
Paltrow left acting to focus on her start-up and found it fulfilling.
The actress is good at predicting trends and consumer needs.
Paltrow has a passion for entrepreneurs and sees herself as a "Shark."
She also won the Best Actress Academy Award in 1998 for Shakespeare in Love.