James Cameron believes people are returning to theaters, despite the Covid surge in China.
Avatar 2's success is a reminder of the value of the theatrical experience.
Cameron expresses frustration with streaming, "enough with the streaming already!"
He emphasizes the importance of undivided attention during films.
Texting during films is missing the point of the experience, says Cameron.
Avatar 2 is currently the 5th-biggest international release.
People are returning to theaters because they need that experience.
Cameron encourages people to engage in the immersive experience of going to theaters.
He suggests putting down the streaming for a bit to fully enjoy the film experience.